BIG DATA TRAPS, WHY BIG DATA IS NOT SAVING THE WORLD

BIG DATA is not saving the world and it will not save the planet. Media outlets tend to promote any technology that integrates Big Data as a solution to transform businesses and make them grow exponentially, but nothing further from reality. Also, Big Data is promoted as a way to improve environmental information, and affect positively in a sustainable transition, as smart tools, but this is just toxic marketing.

Big Data tools are changing the business environment and its certainly affecting everyone´s life, but its clear that Big Data is not going to save the planet or help revert climate change. Scientific information is manipulated constantly and data cooking is one of the top trends for the next decade. An avalanche of negative data is very unlikely to be heard or even published.

The more machines and servers in the planet, the more e-waste and a new level of pollution upgrade, infinite electronic gadgets that use Big Data, are advertised as changing devices for people´s lives and ecosystems, promoting miracles, instead of informing the clients about their environmental production footprint, electromagnetic waves release and the product lifetime or if the product can be repaired or recycled at all.

BigData competitive advantages mainly promote the growth of the already massive tech giants, like Amazon, Alibaba, Google, Facebook, Microsoft, Apple and few other companies. The digital economy and all the analytical potential it brings, ends up being monopolized by these few companies, which control most of the servers, the data generated by users online, and are the digital marketing powerhouses that channel traffic worldwide by their monopolistic and dominant use of Big Data, controlling and building a collective digital psychology.

The real advantage for small and medium size companies that adopt Big Data and Data Architecture into their business models, is saving part of the salaries resources. Less workers means more resources for the company, less debt, less fixed costs, more profit or more profitable expectations. Even if implementing automated processes decrease the quality of the service for the customers, the salary saving becomes an aggregated value. This is the main ´growth`promoted by BigData in small and medium size companies. Saving salaries, saving employees and trying to maximize profit with the least salary resources.

Automated services as a way to save salaries, more automation and rent contracts with amazon servers or microsoft softwares to basically wipe people out of the company.

The danger is paying and giving the big server hosting tech giants all the business information, which they will analyze with AI and generate reports for them to grow in even more sectors, as hidden shareholders or as a new business in part of their companies diversified activities. Is not strange that Google manages new e-commerce platforms and Amazon and Alibaba create their own products copying and competing with their own customers and companies that sell in their platforms. Facebook gives credits developing their banking activities and a new hegemony of all business lines is effectively controlled by the Tech Giants.

BIGDATA TRAPS

• Bigdata implementation is expensive and generates high costs for medium size businesses.

• The Tech oligopoly are the businesses that most profit from global Big Data implementation. The Tech oligopoly are the ones selling the servers and most BigData software to medium size businesses.

• Big Data is used as a trap to favour ad give access to the Tech Oligopoly of all data records of medium size businesses, allowing access to the Tech Oligopoly of privilege information, that give the Tech Giants an amazing competitive advantage to expand into new businesses and/or destroy/manipulate or alter companies and market competitiveness.

• Excessive digitalization of corporate key information, raises cyber security costs of companies and makes them extremely vulnerable to attacks and cyber espionage from governments, dictatorships, hackers and business competitors.

• Supposed increase of client satisfaction with automated responses ( is a myth, clients value more human to human communication, specially older clients with a higher income and who are more loyal, a completely automated service lower your costs and your clients loyalty, there is a necessity of automated and human client services combination )

• The need to invest in campaigns as a way to grow ( This means BigData is not generating the value, but your investment in campaigns is, campaigns that have to go through Google, Facebook, Microsoft, etc…)

We hear more fuzz about Big Data, but Smart Data is the answer for competitive advantage in the digital economy with an avalanche of information.

And sometimes Smart Data may mean downsize while maintaining profit or profit margins. And usually will mean diversifying and putting in place resilience strategies.

Big Medium Companies implementing BigData should

• Study very well hosting, servers contracts and Big Data software costs and returns
• Try to not contract Amazon, Microsoft and Big Tech Oligopoly services. Big companies have more resources to process your company´s information in order to obtain a privileged market outlook or even sell it to competitors.
• Be careful and take care of your programmers and data architects, they are a very important factor to gain the success any digitalized business needs
• Hire creative minds & Smart Data analysts if you can afford. Too often companies make analytical works that do not add much value to the company. Smart analytical works end up saving time and resources, increasing the resilience. Less processing and smarter processing is better, than trying to process tons of terabytes, without the correct answers to try to solve.
• Sustainability must be a goal for every digitalization process. Clients and shareholders are more attracted to companies that show environmental commitment and promote green innovation to lower energy consumption. It makes the company more resilient and more reliable for potential customers and investors.
• Use part of the BigData analytics and resources to set up communication and marketing strategies that do not rely exclusively in Google and Facebook ads.

Bigdata is full of traps, and the investment in a wrong software or excessive servers capacity or the contract of services to a competitor can be the end of a company. Too many initial costs, trying to save costs can wrongy misslead business decissions.

BigData means spying customers and measuring everything, it can take too much energy and resources for small medium size companies, while implementing a Smart Data strategy will maximize and optimize the available resources. It is a mistake to believe Big Data will save the world or save companies, in fact it has led to a bigger concentration and new markets expansion by the Tech Oligopoly, that at the same time offers a big chunk of most of the BigData services small and medium size companies end up hiring.

Big Data has generated more concentrated markets, with less competition. It is essential to be suspicious and to focus on obtaining quality or valuable information rather than a massive volume of information. Its true Artificial intelligence advances allow the processing of mega data volumes, but unless you give the algorithm the smart focus, most of the information is garbage.

The exponential increase of collecting data can offer some value, but most of the data is a digital landfill. Anticipating to get key information and having a strategy is more important than hiring bigdata tools, virtual clouds or programmers. Thinking goes first than having or making.

Big Data is not only not saving the world, is helping to cover up massive garbage, corruption and market concentration by few companies, that for their size, hardly employ people and pay extremely low taxes. Big Data plays an active role in the design of a dystopian collective psychology by the Tech Oligopoly. Few people concentrating power, resources, communication and re-programing cultural software while the biodiversity of the planet becomes extinct. An environmental catastrophe while a market massive accumulation and manipulation by few giants. Digitalization has become a necessity and a nightmare, the luck of competition in the digitalized economy is hurting real innovation and promoting a market concentration never seen before, that has deep implications in the capability of the real economy to sustain employment and growth.

Miguel Valdian

BEST CANCER INFORMATION & STATISTICS WEBS

BEST CANCER INFORMATION & STATISTICS WEBS

 

NATIONAL CANCER INSTITUTE 

The U.S. government’s lead agency for cancer research.

https://www.cancer.gov/

https://www.cancer.gov/espanol/instituto

NATIONAL CENTRE FOR BIOTECHNOLOGY INFORMATION 

The National Center for Biotechnology Information advances science and health by providing access to biomedical and genomic information.

https://www.ncbi.nlm.nih.gov/

SEER CANCER STATISTICS REVIEW 

Cancer stats from National Cancer Institute. 

https://seer.cancer.gov/

AMERICAN CANCER SOCIETY

The American Cancer Society (ACS) is a US nationwide voluntary health organization dedicated to eliminating cancer and providing Cancer Information. 

https://www.cancer.org/

CALIFORNIA CANCER REGISTRY

California Cancer Registry (CCR) is a program of the California Department of Public Health’s Chronic Disease Surveillance and Research Branch (CDSRB). It is a statewide population-based cancer registry that collects information about almost all cancers diagnosed in California.

https://www.ccrcal.org/retrieve-data/data-library/

CENTERS FOR DESEASE CONTROL AND PREVENTION

The Centers for Disease Control and Prevention (CDC) is a US national public health institute. It is a United States federal agency, under the Department of Health and Human Services.

https://www.cdc.gov/cancer/uscs/tools.htm

CANCER RESEARCH UK

Cancer Research UK is a cancer research and awareness charity in the United Kingdom and Isle of Man, formed on 4 February 2002 by the merger of  The Cancer Research Campaign and the Imperial Research Fund.

https://www.cancerresearchuk.org/

ZENTRUM FÜR KREBSREGISTERDATEN 

The German Centre for Cancer Registry Data (ZfKD) provides the topical cancer statistics for Germany. In an interactive database query you will get information on incidence and mortality rates as well as for prevalence and survival rates for different types of cancer.

https://www.krebsdaten.de/

HONG KONG CANCER REGISTRY

Established in 1963, the Hong Kong Cancer Registry (HKCaR) is a population-based registry committed to collecting and conducting analyses on data from all cancer cases in Hong Kong, and providing data resources to support planning and evaluation of cancer services in the healthcare system.

https://www3.ha.org.hk/cancereg/

EUROPEAN PMC

Europe PMC is an open science platform that enables access to a worldwide collection of life science publications and preprints from trusted sources around the globe.

https://europepmc.org/article/med/3079208

HEALTHCARE & CANCER INFORMATION

Miguel Valdian

10 ECONOMIC REALITIES IN 2019

1.CLIMATE CHANGE

Climate Change is the biggest economic challenge for 2019 and the years ahead. Serious concerns about environmental resilience that have a direct impact in economic activity worldwide. Millions of new Climate Change refugees, artic melting, desertification expansion, acidification of oceans, and general sterilization of the Earth, biodiversity massive extinction, disruptive weather disasters, that generate a negative resilience of biological systems to regenerate. All this has a deep and direct impact in all economic activities. Embracing real sustainable models, circular economic systems is the only way out of this massive mess.

 

2.CHINA´S ECONOMIC SHARP SLOWDOWN

China´s opaque official economic information has been going on for years, in general China´s economic data has been inflated and the reality is that China´s transition to become a service and technological powerhouse rather than a cheap manufacturer has deep implications for international growth, that has been dragged by China´s incredible growth for the last 20 years. This has stopped, and will have deep implications for international growth today and in the future, a new model or new growing strategies, that have not been explored until today, should start being implemented to re-think the growth generated in the last decades, and re-shape the future of growth.

 

3. US TRADE WAR WITH CHINA

US trade war with China, due to inequality in economical relations, and sharp commerce and investment asymmetries seems problematic for hoping a short term growth, that has been the central purpose to feed this gigantic unbalance between China and US.

 

4. BREXIT

Brexit process is only going to generate more uncertainty in financial markets and slowdown United Kingdom´s and European Union economical growth in 2019, and this will interfere slightly in international recovery. Brexit means globally, less power for United Kingdom in the international stage, and a diminishing influence in European continent affairs ( which has been huge in the last years, United Kingdom had accumulated much more power in European Institutions, than proportionally what it should have had).

Brexit globally is a very relevant event, because it opens the gate to savage protectionism. A country that has fight so much in favor of free commerce and economic liberalism, now faces the harsh reality glibalization brought to most of its citizens. UK will trend the new fashion against being open or sharing markets. This happening after the world scene has become a globalize entity, partially thanks to the UK cultural influence in the last century, is a disruptive force, in which many populist movements will find inspiration. The economic implications of the Brexit are deeper than what most studies publish.

5. INDIA THE ONLY HOPE TO BALANCE CHINA AND INTERNATIONAL GROWTH

India is a hope for growth for today and for the future. The problem of such a huge emerging superpower is if its growth model will follow as many mistakes as all the other already developed countries, and if India will be smart enough to generate a hybrid model in globalization where it can stand as a tech giant, manufacturer giant and at the same time raising the quality of life of its citizens while sustaining an exponential demographic growth ( which China undestood is almost imposible)

Water, energy and basic resources constant shortages, as weak infrastructure makes India a weak emerging country, taking into account that is handling a demographic boom. On the other side, if US wants to shrink China´s mega power, and the EU wishes something similar, supporting India or favoring economically Indian growth will be good for most of the planet´s economy. India is in a way a holy grial, it´s development can accelerate climate change or it can handle a different growth model, becoming an innovation hub. It already has a leading medical and technological capital, and its digitalization is the forefront of tech growth in 2019.

 

6. MORE UNCERTAINTY IN GLOBAL ECONOMICAL GROWTH AND FINANCIAL MARKETS

Uncertainty will rule financial markets during 2019. China´s slowdown and Climate Change events, as with many geopolitical factors, will make 2019 a very little profitable year, probably negative in most stock exchanges in the world. Chinese slowdown, is a major factor, american and european weak consumption and japanese chronic crisis will not help push financial markets.

 

7. JAPAN OUT OF THE GAME

The third economical power of the Planet, Japan is out of the game. After 20 years of decreasing productivity and negative growth Japan is stuck in a deep model crisis that has multiple reasons behind. Tokyo has been suffering years and years and is not going to strengthen anytime soon, in fact it has been pushed into a very deep and chronic crisis after Fukushima, that has tried to handle and has no real solution.

The constant devaluation of yen against the dollar, and the obscure detention of the only foreign CEO of a japanese corporation like Nissan´s Carlos Ghosn is certainly going to scare international investors from Japan in the next years, its judiciary system is so opaque that foreigners have little chances of wining anything or having any guarantee, in the decadent japanese market. No fair competence, no real openness and no real free trade, in a dark, radioactive and untrustable country like Japan, were growth is no longer a reality, and official information is by international standards 100% unreliable.

 

8. TECHNOLOGY UNABLE TO DELIVER ITS GROWTH FORECAST

We have seen several technological bubbles in the last 20 years, and certainly, despite the different bubbles generated, much growth in the last decades has been driven by technological innovation, economical digitalization and the consolidation of tech giants in the world. All this growth that the technosphere we already live in has generated is going to enter a period of flatness. Digital giants cant maintain their impressive growth much longer and as many analysts point out since the smartphones, most of the acclaimed disruptive technologies that have appear every month, are not truly disruptive.

Big Data and AI have grown a lot in the last years, and have driven part of the economic success stories of the last years, but have already saturated the market, with so many competitors, startups, sofwares, products, and applications, that is hard to believe they will all comply with their ultra-positive forecasts. Most of the Big Data solutions that companies pay for, will not deliver all their promises. Its too much, in an already crowded market, that faces many other challenges. Digitalization of the economy is a reality, automatization of manufacturing processes and of services is also a reality, but the expectations of growth for 2019 and the years ahead are too shiny to be real.

 

9. FAKE DATA

In the world of Fake News, nobody talks about Fake Data. We suppose all the Data to be real, but certainly its not the case, and much of the Data has had mistakes in the way it has been taken, processed or delivered. Its simply too much to process, to much data taken to pretend that the conclusions will always be certain or add up value.

Many of the reports published by countries and international institutions such as the IMF or WTO, concentrate in the positive factors, and hardly ever show the negative data. China´s mega power to publish economic growth data, without having any way to contrast official information, make it a big black whole in worldwide economics. More opaque Data, its not necessarily fake, but certainly is not quality or true data. More makeup to look economic data look more gorgeous than what is really going on. Fraudulent information to maintain a certain level of confidence and avoid as much uncertainty as possible.

10. MARIO DRAGUI LEAVES THE EUROPEAN CENTRAL BANK

If Mario´s mandate is not renovated, and is scheduled to end in 2019, this can assure several strokes in Europe and the world. The disastrous management of his predecesor Jean Claude Trichet, and the constant interference of the Bundesbank and the German finance minister to the European Central Bank´s duty to guarantee European stability for all the members, not only Germany, has made of Mario Dragui a virtuous person for Europe and the International Financial Markets, brining the confidence Wolfgang Schäube and Angela Merkel have denied the Euro Area. No Eurobonds, No Euro Debt Union, No European Fiscal Union.

If Dragui is not renovated as the president of the European Central Bank, Europe may find itself surrounded by dreadful leaders that have no vision and are not willing to challenge the utopian vision the European Union is, generating chaos all across the continent, and raising the levels of uncertainty as high as before Dragui arrived to direct the ECB.

LA NUEVA TENDENCIA FASHION – MÁS PLANTAS

 

A medida que crece la preocupación del impacto medioambiental de la industria textil, y la moda sostenible va ganando mas terreno a las grandes cadenas de moda, las grandes empresas del sector empiezan a incorporar a plantas en sus flagship stores.

Más plantas, en macetas más grandes, y ejemplares botánicos de mayor escala, que ayudan a relajar a los compradores potenciales, generan espacios menos sintéticos, y con una calidad del aire un poco mejor. Las nuevas plantas de las Mega-Stores de grandes empresas textiles compiten con los maniquíes y con la mercancía. Y esto es una gran novedad, que nos invita a reflexionar sobre el futuro de las tiendas y su significado no solo a nivel comercial, sino como reclamos publicitarios y espacios donde generar una experiencia más sensorial. Un nuevo concepto de Customer Journey que gigantes como Zara han empezado a conceptualizar, en sus nuevas tiendas físicas solo para compras digitales, donde se introducen árboles de tamaño significativo, y se intenta generar un sentimiento hacia la marca, donde conseguir fidelizar a un cliente cada vez más escurridizo entre la amalgama de ofertas en la era digital.

Las plantas ayudan a generar espacios mas relajados, crean lugares más amables y ayudan a que la propia ropa y los accesorios parezcan más interesantes y/o mejores. Las grandes plantas utilizadas en las nuevas Mega-Tiendas de Mango, Zara o Massimo Dutti, aportan una frescura que la generación millennial valora.

Además dado el trasiego de estos espacios tanto de clientes, visitantes, personal como de mercancía, la incorporación de plantas grandes ayuda a mejorar significativamente la calidad del aire de estos locales. La introducción de Plantas ayuda a filtrar el aire y ayuda también a que los empleados estén en un lugar de trabajo más limpio. La colocación de especies botánicas como las Sansiverias Trifasciatas cerca de las cajas, conlleva estudios que aceptan las propiedades y beneficios de trabajar con este tipo de plantas cerca, ya que ayudan a la concetración, reducen el estrés y producen oxígeno también por la noche, ayudando a que estos espacios estén más purificados cuando empieza la jornada cada mañana.

Las grandes empresas españolas como Inditex y Mango, líderes internacionales de retail textil, junto con otras grandes como H&M, Uniqlo o Primark ( la industria textil es la más contaminante del mundo), están intentando mejorar su imagen en sus nuevas tiendas introduciendo grandes ejemplares de plantas e incluso realizando grandes instalaciones verdes. Ya sea para mejorar la calidad del aire de las tiendas, así como estrategia de marketing verde, el resultado de los nuevos locales, implica un nuevo cambio de mentalidad y la aceptación de que la introducción de plantas no es solo necesaria, sino que es en sí misma fashion, por los múltiples beneficios físicos y estéticos que estas criaturas aportan.

 

A medida que los efectos del cambio climático se agraven, los clientes van a ser más sensibles a la sostenibilidad, y premiaran a las empresas que consideren o recuerden como más verdes. La integración de grandes plantas en tiendas es disruptiva, ya que muchos de estos locales, son de alquiler, y se dedican decenas de metros cuadrados a ejemplares botánicos, para dotar de más personalidad, calidez y naturalidad a estos espacios comerciales

 

MILLENNIAL BRANDS

ASPIRATIONAL VERSUS REAL MILLENNIAL BRANDS

ASPIRATIONAL BRANDS FOR MILLENNIALS – A MUST FASHION LIST

LEMAIRE

CARVEN

ULLA JOHNSON

OSKLEN

ALTUZARRA

COMME DES GARÇONS

UGG

ISABEL MARANT

YOHJI YAMAMOTO

RICK OWENS

HAIDER ACKERMANN

UNDERCOVER

HUMANOID

IRO

NANAMICA

DRIES VAN NOTEN

SESSUN

ETUDES

MARNI

BALENCIAGA

JILSANDER

ERDEM

JUUN J

MALIBU SANDALS

A COLD WALL

JACQUEMUS

ACNE STUDIOS

VERSACE

ADER ERROR

HOPE

CHRISTIAN DADA

UNITED NUDE

DOUBLET

CROQUIS

LIAM HODGES

LURDES BERGADA

MARTINE ROSE

DREAMLAND SYNDICATE

COMMUNE DE PARIS 1871

OFF WHITE

ROBERTO COLLINA

UNRAVEL PROJECT

DAMIR DOMA

FEAR OF GOD

PALOMO SPAIN

LIBERTINE LIBERTINE

HERON PRESTON

MARCELLO BURLON

SUNNEI

HELIOT EMIL

TOM WOOD

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BOTH

GUIDI

YOU MUST CREATE

424

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CHROME HEARTS

WTAPS

UNIVERSAL WORKS

GUCCI

REAL MILLENNIAL BRANDS 

ASOS 

ZARA

H&M

UNIQLO

BOOHOO

NEXT   

MANGO 

BANANA REPUBLIC 

ROSS

TORRID

PUMA

TOMMY HILFIGER

JACK&JONES

GUESS

LOFT 

RALPH LAUREN 

DESIGUAL 

J.CREW

MICHAEL KORS

EXPRESS

JABONG

KOOVS 

PULL&BEAR

PRIMARK

NIKE

CALVIN KLEIN

AMAZON 

TOP SHOP

ADIDAS 

LULUU´S 

TARGET

FASHION NOVA

VANS

AMERICAN EAGLE

FOREVER21

DRESSLILY

MILLENNIAL ASPIRATIONAL BRANDS & MILLENNIAL REAL BRANDS

 

 

TINY HOUSES, A TEMPORARY SOLUTION, A REVOLUTION, THE NEW CITY DISRUPTION

In the last years a slowly and strong revolution has been piling up around all big cities and urban areas, minimal spaces, tiny houses, shelters and recycled caravans, buses, lorries, and containers have shifted worldwide downtown´s and suburb areas.

Tiny houses are here to stay, survive and thrive, in fact they are thriving right now everywhere in the planet. From studios, parkings, unused solars, rooms and city spaces, a new urban human-density involves the expansion of tiny houses and appartments worldwide. A socio-economical and cultural revolution that is going to dramatically change cities in the coming decade.

25-50 square meters is the new International American Dream House. 50 square meters will already reach luxurious levels in this tiny house war that has just begun and is going to change human life for the new generations.

 

Tiny houses and the re-invention of simplicity and minimal lifestyle they evoque, imply a consumer change that becomes a disruptive way of life, finding recycled materials, do it yourself and design it yourself becomes principles that resume in less space for keeping consumer goods, less time to clean or take care of the house and and outer and more social lifestyle.

Certainly the legal limbo they face right now as permanent structures in many cities, will generate a lot of inspiration as how can they change and impact forever urban landscape and urban population.

 

 

Being most planetary wealth accumulated by very old generations, its easy to understand that millennials and younger generations will find almost imposible to purchase a big flat anytime soon, with sky rocketing prizes in most big capitals, tiny houses become a synonym of gentrification.

 

 

Gentrification means tiny houses expansion. No longer a futuristic Japanese vision, tiny apartments, micro-flats and tiny houses have expanded outside asian cities such as Tokyo and Hong-Kong and invaded all the world.

 

The American Dream House has turned to be a bankrupt idea of paradise, high energy bills, high maintainance bills, and little time to enjoy such an investment, people having less kids, and families and society embracing a individuality that leads to mono-personal homes to an important percentage of the demographics, all this factors make the American Dream House a nightmare for most family models today.

 

 

As Toyota´s functional and low consumption design won the ideal american car to GM, Chrysler and Ford at the beginning of the XXI century. The mini-house, modular-flexible and low bill homes, are conquering right now USA cities and rural areas.

For every new big house built today, there must have been 10-20 new tiny houses or 100. This is a socio-economical and cultural revolution that will have an impact in cities and rural areas all the way along the next decades. Its not going to stop, its the beginning of a temporary solution for climate change migrants, war and economical migrants, generational income disparity and national income disparity.

Everyone wants to have a home, everyone dreams of having a home, even if its very small, everyone needs a shelter, a cocoon, and tiny houses and the innovation and design they imply, can solve massive social problems everywhere around. From homeless people spaces to temporary solution for earthquake survivors or being used to re-organice the city slumps, it is a necessity, a revolution a mind shifting reality and an opportunity for millions to find a place they can call home.

 

 

 

 

CHINA A DISRUPTIVE BUSINESS SMARTNESS

WHY CHINA AND ITS MASSIVE ULTRA FAST DEVELOPMENT IS THE ULTIMATE BUSINESS SMARTNESS, AT LEAST IN THE SHORT TERM!!!

Although many economists are speaking more and more about China´s massive debt boom in the last 10 years, the Chinese Housing Bubble is yet a new financial mechanism able to raise productivity into a new level, at least in the short term!!!

Sell your flat or penthouse in Shanghai and buy two o three houses in Florence, Torino, Hamburg, Boston, Madrid or Lisboa or a small american or european company, or 8 apartments in Marrakech or Medellín.

Prizes in big Chinese cities have become the biggest housing bubble the world has ever seen before!!! And therefore the biggest asset creator or liquid investment producer for the new middle-high-class in China, the citizens, who´s parents were also citizens, and that can enjoy this peak of bonanza.

The people from villages and their children, even if they manage to live in the cities, have different rights, and are the millions of Chinese abandoned by the government plans to build a new citizen based wealth, it could be a Chinese Patrician kind of super rich bubble law, and this is raising questions about the every day big gap disparity between true value and the government plans, and also about the human cost that is forbidden to the world to know about conditions in many villages and industrial abandoned cities in China.

Megacities of 20 million people  like Shanghai, Shenzhen or Beijing were average prizes for square meters go well up the 5000 dollars. Megacities where we should remember, tap water is not considered drinking water. Raising pragmatic questions about the kind of bubble we face.

This bubble is the new wealth growth, a big chunk of China´s GDP growth in the last decade. And obviously helps pushing this new millionaires to migrate with so much liquidity available in China.

Diversifying sudden growth wealth is the smartest investment solution for millions of new Chinese millionaires, which allies with state policy and keep the internal bubble by buying more and more assents outside, pushing China to more political and economical world power and therefore justifying part of the astronomical prizes in China´s cities.

This new era of massive private and public debt in China, is regarded as a tool to colonize big regions of the world the faster the better, credit for buying land in other countries, credit for buying companies or credit for building cities elsewhere. Cities where they will hold many condominiums.

To understand what is going on we need to start the analysis in the world crisis in 2007, when China feared falling behind, due to the reduction of world consumption, and led its export based economic model into a consumption led economic model, by planning massive state investments and promoting a credit based financial culture for growth that changed completely the Chinese cultural software of saving much more that what they spent. This shift is key to the biggest wealth creation of the last decade in the world economy, and the biggest and most disruptive wealth migration.

Chinese new ultra credit launching programe and Chinese new credit friendly customers, managed to transform Chinese new holders of private property millionaires, and this increased has fed an investment hysteria daily routine strategy of buying, studying what to buy, and buying. This strategy has been looping for 10 years and has been developed by millions of Chinese and Chinese families and business, and therefore the scale of wealth and the scale of Chinese liquidity has ailed and assisted all economic numbers of developed and developing countries in the last 10 years. Pushing GDP growth everywhere in the planet.

The problem comes with all the massive debt generated, but China is not a really open market and its not a democracy either. So its opaque state model, and unverifiable or lack of transparent data, that audits official data, allows them to pump and publish what they desire the others to see and to only know. Secrecy as a virtuous economic model, no massive scandals, no free market, no complaint!!!

Understanding this was a state given chance for an important percentage of Chinese population to travel abroad and buy abroad, was the goal of the state policy. Students going abroad, parents leaving time after, to buy in the cities their kids already know, and parents buying abroad planning an outside China future for their kids. Opening the World for China, not viceversa. And this is a brilliant business smartness, generating a market only for the Chinese to benefit and control, while providing the rest of the markets with goods ( many times with public funding, to destroy free competition), investments ( also with public funding ) and infrastructures ( private-public projects), has generated an unbalanced relation with all the rest of the world, were China profits, precisely by being ultra opaque, and ultra big.  The World New Hooligan!!!

The first historical massive wealth migration with international impact!!! Chinese citizens international investment portafolio has become China´s new long term strategy to diversify risk from its boiling dumping debt wealth state machine!!!

Lack of transparency usually means really good business. And the maximum example to this today is CHINA as en extremely competitive and smart model to generate millions of millionaires and wealth inside the country and abroad. All this comes with a structural failure risk to come, tremendous inequalities and an environmental destruction as never seen. This is the most interesting paradox and economical scale issue human history has ever had in front. As the cultural revolution was the biggest scale cultural change in history, the new massive public-private debt Chinese model of nurturing massive-scale wealth, certainly at some point will collapse, and jeopardize the capacity of other nations to not feel the dramatic impact.

The disruptive scale Chinese wealth is, means being the biggest infrastructure and planet land holder, from Norway to Argentina and Australia. This octopus strategy aims to minimize the potential pressure from abroad, and China let reclame its position as the centre of logistics, technological innovation, world economical super power and robotized production leader even if its only for one more decade.

China will not open, and this is making this bubble bigger and bigger. Millions of Chinese will not pay back their debts, but its true the Chinese government has imperial powers to change balance sheets, accountability protocols and any imaginable law.

For the moment, while China keeps pumping more and more debt, all the other countries should be aware of the Chinese business smartness, and should take care of being swift as they try to establish symmetrical economical relations, and in greater o smaller manner protect key national companies or Chinese businesses will overtake all the good stakes. Unlike China, no other country has shown a long term strategy that will encourage so many of its citizens experience so much exponencial wealth. The Chinese middle class and low income families will pay the bill, the rest of Chinese will be already living and doing good business abroad when the Chinese Government is meant to suffer most.

Nobody can say when will this happen, a disruptive technology, logistics or legislation could put in danger Chinas Smart Wealth Programe, but until USA and Europe stop allowing China, to do business as usual, China will hold the economic power hand to shape the future of all the world. The only global solution to decrease these Chinese super powers will be for Latin America, Africa, Asean Countries, Europe, Middle East and United States push for better economical relations with India, to try to balance China´s growing impact as world´s most gigantic stake holder.

Take a look at some of this videos to dig deeper in this Chinese wealth disruption the world is experiencing.

 

 

CHINA BUSINESS SMARTNESS?

 

WORLD HOUSING BUBBLE IN CHINA AFFECTS ALL THE PLANET CITY PRIZES

 

PRIZES IN MANY AREAS OF SHANGHAI WAY HIGGER THAN IN PARIS

 

CLONIC APARTMENTS MORE EXPENSIVE & EXCLUSIVE THAN EUROPEAN CAPITALS HISTORICAL HOUSES?

 

 

ARTICLE BY MIGUEL VALDIVIELSO

PHOTOS BY HONEVO 

DIGITAL MARKETING, A CHANGING MARKET EVERY DAY 113 TOOLS + 10 TIPS

´´CONTENT CREATION & CAMPAIGN INNOVATION TO ENGAGE CONSTANTLY, ARE THE ESSENTIALS TO AN EVERY-DAY FAST GROWING NETWORK«.

WHAT IS REALLY NECESSARY TO BE ECONOMICALLY RESILIENT TO THIS EVERY DAY SOCIAL CONTENT CHANGING MARKET?

 

 

Your head may hurt, your eyes my need hydration, to a 24-7 social media check schizophrenia of all the new marketing tools launched every day, comments, messages, images, videos, shares and changing trends in the world. A momentary fame, a moment of success and then des-memorization of the processed info or add, because an avalanche of new content comes the second later!!!

24/7 SEO, 24/7 Campaigns, and 24/7 customer social media complaint and activity monitoring, that is a lot of DATA, a lot of DATA to process, to quickly react to a ultra-dynamic environment generated in few social media platforms.

 

Most traffic and best index links comes from wordpress, facebook, twitter, instagram, blogspot and youtube. Basically this is the first big mother tip!!!

The never sleeping world of the digital era, brings a globalized audience to a saturation of content, everyday, every hour, every minute, spam, or multiple campaigns are launched, and the tolerance of most people to this digital saturation, is an increased apathy towards advertising, which is an important psychological factor that brings down or show the failure of most digital marketing campaigns.

Engagement, a strong Communication Network, an emotional product, a new approach towards publicity and a strong focus on feeding the clients ego, petitions and creating nearly a digital relation with it, in order for the client to recommend you to friends and contacts is the precious golden gate to success for communication campaigns of start-ups & corps.

SECOND TIP: 

GOOGLE & FACEBOOK CONCENTRATE AND CANALIZE MUCH OF THE GLOBAL DIGITAL MARKETING & COMMUNICATION INVESTMENT

THIRD TIP:

ORGANIC SEO, OMNI CHANNEL & BIOMIMETIC STRUCTURE TO CONNECT WITH YOUR AUDIENCE

FOURTH TIP:

CUSTOMER CENTRIC CULTURE REVOLUTION. TAKE TIME TO LISTEN TO YOUR AUDIENCE AND BE NICE WITH YOUR COMMUNITY, MAKE AN EFFORT AND GET CONSTANT FEEDBACK

FIFTH TIP:

ZEN ORGANIZATION & AGILE STRATEGY

 

SIXTH TIP:

BE PLAYFUL. CREATIVITY IS KEY TO ENGAGE AND BE MEANINGFUL ENOUGH FOR PEOPLE TO REMEMBER YOU, YOUR BRAND OR  YOUR PRODUCT

SEVENTH TIP:

HAVE CONTACT WITH TRADITIONAL PRESS. ANY DIGITAL CAMPAIGN CAN AMPLIFY ITS FIELD, AND BENEFIT A LOT FROM TRADITIONAL PRESS FOR SEO, POSITIONING AND GAINING MOMENTUM

TIP Nº EIGHT:

BECOME FOR SOCIAL IN THE PHYSICAL WORLD. COLLABORATE WITH NEIGHBOURS, ASSOCIATIONS AND DIFFERENT COMMUNITIES, TO COMMUNICATE DIGITALLY YOUR EFFORT TO IMPROVE THE ENVIRONMENT YOU WORK IN. SOCIAL CORPORATE RESPPONSABILITY HAS BECOME THE NEW MARKETING

TIP Nº NINE:

USE MANY OF THE APPLICATIONS, SOCIAL MEDIA PLATFORMS AND SOFTWARES LISTED IN THE 100 DIGITAL MARKETING TOOLS  IN THIS BLOG

TIP Nº TEN:

CONSTANT WORK, CONSTANT MONITORIZATION AND MOST IMPORTANT MAKE A REPORT AFTER EACH CAMPAIGN TO KNOW WHAT WENT WELL AND WHAT WENT WRONG. LEARNING ABOUT MISTAKES AND SUCCESS IN CAMPAIGNS IS KEY TO INNOVATE AND PROGRESS IN THE FUTURE

113 LIST OF DIGITAL MARKETING TOOLS

1. Google Analytics
2. Google Trends
3. Google Keyword Planner
4. Google Data Studio
5. Google Adwords
6. Google Analytics Debugger
7. Google Tag Manager
8. Google Analytics URL Builder

 

TOP THREE FACEBOOK MARKETING TOOLS

1. Facebook Ads
2. Facebook Analytics
3. Facebook Audience Insights

+ 102 OTHER MARKETING TOOLS

1. Youtube https://www.youtube.com
2. Twitter https://twitter.com
3. Instagram https://www.instagram.com/
4. Linkedin https://es.linkedin.com/
5. Pinterest https://www.pinterest.com
6. Ahrefs https://ahrefs.com/
7. AppAnnie https://www.appannie.com/en/
8. Synthesio https://www.synthesio.com/
9. Solpheosuite https://solpheosuite.com/
10. Prezi https://prezi.com/
11. Serpstat https://serpstat.com/
12. SimilarWeb https://www.similarweb.com/
13. Buzzsumo https://app.buzzsumo.com
14. Mailchimp https://mailchimp.com/
15. Periscope https://www.pscp.tv/
16. Botize http://botize.com/
17. Bing Ads https://secure.bingads.microsoft.com/
18. Appstore Search Ads https://searchads.apple.com/
19. Vimeo https://vimeo.com/
20. Dailymotion http://www.dailymotion.com/
21. Manychat https://manychat.com/
22. Pushengage https://www.pushengage.com
23. HubSpot CRM https://www.hubspot.es
24. Leanplum https://www.leanplum.com/
25. Venngage https://es.venngage.com/
26. Survey Monkey https://es.surveymonkey.com/
27. Piktochart https://piktochart.com/
28. Jotform https://www.jotform.com/
29. Canva https://www.canva.com/
30. Recordit http://recordit.co/
31. Wix https://es.wix.com/
32. Kap https://getkap.co/
33. Picatic https://www.picatic.com/
34. AddEvent https://www.addevent.com/
35. Product Hunt https://www.producthunt.com/
36. Yandex Metrica https://metrica.yandex.com/about
37. Webris SEO Report Tool https://webris.org/tools/seo-reporting-tool/
38. Vidyard https://www.vidyard.com/
39. Color Picker https://htmlcolorcodes.com/color-picker/
40. Ryte https://es.ryte.com/
41. Beautiful Soup https://www.crummy.com/software/BeautifulSoup/
42. Import Io https://www.import.io/
43. Octorparse https://www.octoparse.com/
44. Pocket https://getpocket.com/
45. pCloud Save https://www.pcloud.com
46. Bootstrap Studio https://bootstrapstudio.io/
47. Flatpack https://flatpak.org/
48. Marvellapp https://marvelapp.com/
49. Igloo https://iglooapp.com/
50. Adespresso ads https://adespresso.com/
51. Lapa.ninja https://www.lapa.ninja/
52. Behance https://www.behance.net/
53. Dribbble https://dribbble.com/
54. Unsplash https://unsplash.com/
55. Headreach https://headreach.com/
56. Buzzstream http://www.buzzstream.com/
57. Pitchbox http://pitchbox.com/
58. Active Campaign https://www.activecampaign.com/
59. Todoist https://es.todoist.com/
60. Jira https://www.atlassian.com/software/jira
61. Confluence https://es.atlassian.com/software/confluence
62. Evernote https://evernote.com
63. Slack https://slack.com
64. Sumo.com Blog https://sumo.com/stories
65. Digital marketer https://www.digitalmarketer.com
66. Webris https://webris.org
67. Medium https://medium.com/
68. Crawl Monster https://www.crawlmonster.com/
69. Connotate https://www.connotate.com/
70. Search Engine Land https://searchengineland.com/
71. Common Crawl http://commoncrawl.org/
72. BIGML https://bigml.com/
73. Crawly http://crawly.diffbot.com/
74. Trello https://trello.com/
75. Interbrand http://interbrand.com/
76. Blogspot https://www.blogger.com
77. Sina.com.cn http://www.sina.com.cn/
78. VK.com https://vk.com/
79. Alexa https://www.alexa.com/
80. Lynda https://www.lynda.com/
81. Moz https://moz.com/
82. General Assembly https://generalassemb.ly/
83. Scape Hero https://www.scrapehero.com/
84. Wistia https://wistia.com/
85. Helium Scraper http://www.heliumscraper.com/
86. Ryte https://es.ryte.com/
87. Moz https://moz.com/
88. Giphy https://giphy.com/
89. Pocket https://getpocket.com/
90. HubSpot Marketing https://www.hubspot.com/products/marketing
91. Iconosquare https://iconsquare.com
92. Win Automation http://www.winautomation.com/
93. Web Robots https://webrobots.io/
94. Web Sundew http://www.websundew.com/
95. WordPress https://es.wordpress.com
96. Tumblr https://www.tumblr.com/
97. Youku http://www.youku.com/
98. UiPath https://www.uipath.com/
99. Sales Tools https://salestools.io/
100. Quick Code https://quickcode.io/
101. Kiss Metrics https://www.kissmetrics.com/
102. Follower Wonk https://moz.com/followerwonk/